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Navigating the Challenge of Rising Health Care Costs: A Guide for Employers

Employer-sponsored health care costs are rising

The relentless rise of health care costs remains a formidable challenge for employers, and projections indicate that this trend is set to continue in 2024. Various industry surveys and reports suggest that health care costs for employers are expected to surge between 6.5% and 8.5%, marking the largest increase in over a decade. Consequently, employer-sponsored health care plans may cost more than $15,000 per employee.

Employers have, thus far, been cautious about shifting the burden of these escalating costs onto their employees. The tight labor market and persistent challenges in attracting and retaining talent have played a significant role in this reluctance. However, despite their reservations, employees are likely to feel the financial strain as medical expenses rise. Health insurance costs are already a substantial financial load for American families, and these impending cost hikes will only exacerbate the situation. As responsible employers, there's an opportunity to support our workforce by helping them navigate these rising health care costs.

In this article, we aim to provide guidance for employers to effectively discuss increasing health care costs with their employees and assist them in mitigating these expenses.

Understanding the Surge in Health Care Costs

In recent years, health care costs have experienced a relatively slow increase, partially due to reduced utilization during the COVID-19 pandemic and the typical infrequency of annual renegotiations of insurer contracts. However, various market conditions have combined to drive a sharp escalation in health care costs. Factors such as rebounding health care utilization, particularly for catastrophic claims and chronic conditions, are contributing to this surge.

Inflation is another significant factor propelling health care costs upwards. Hospitals and medical providers are raising prices to offset escalating employee wages and supply expenses. Moreover, consolidation within the healthcare industry is leading to higher prices for insurers, impacting the overall cost of health care.

Several elements are expected to further drive-up health care costs in 2024, including the demand for specialty and costly prescription drugs, advancements in technology, and workforce shortages. These market dynamics have already started influencing insurance rates and contracts in 2023, and their impact is anticipated to intensify in 2024. Consequently, health plan expenses are projected to increase for all employers, regardless of their size or insurance model.

Strategies Employers Are Employing to Combat Rising Costs

While some employers may contemplate passing on the increasing health care costs to their employees, the prevailing trend indicates that most employers will strive to absorb a significant portion of these expenses. Retaining top talent and sustaining a robust workforce are paramount concerns, driving employers to adopt various cost control measures. These measures encompass prior authorization requirements, disease management initiatives, nurse advice lines, wellness programs, plan design adjustments (e.g., high deductible health plans, spousal surcharges), and the incorporation of telemedicine and price transparency tools.

Empowering Employees to Navigate Rising Health Care Costs

Though employers may opt to shield their employees from the direct impact of rising health care costs, effective communication about changes and information related to increasing medical costs remains critical. It presents an invaluable opportunity to build trust, bolster employee loyalty, and mitigate turnover risks. Employers should consider the following strategies for communicating with employees about rising health care costs:

1. Establishing Key Messaging

Clear and simple messaging is essential to ensure that employees understand any changes related to their benefits. Key messages should focus on new or updated benefits offerings, emphasizing takeaways as well as givebacks to showcase efforts to address rising health care costs.

2. Transparent Communication of Changes

Transparent communication of changes to health insurance plans and offerings is crucial to prevent employees from incurring unnecessary and expensive medical costs. Providing clear information and guidance on navigating these changes helps employees make informed decisions.

3. Utilizing Appropriate Communication Channels

Diverse and engaging communication channels are essential to cater to the preferences and needs of a diverse workforce. While digital channels offer accessibility and flexibility, in-person communication methods, on-site meetings, and physical mailers can enhance understanding and acceptance of changes.

4. Educating Employees About Health Care Costs

Educational initiatives can empower employees to navigate the complexities of the health insurance industry effectively. Providing information on total health care premiums and illustrating the respective contributions by both parties can enhance employees' understanding of the impact of medical costs on the organization and themselves. Employers can also offer tools to help employees make cost-effective health care decisions.


Assisting employees in navigating rising health care costs is an ongoing process and a crucial aspect of ensuring their well-being and financial stability. Effective communication and proactive measures to educate and empower employees are vital components of this effort. Employers who take the initiative to address their workforce's concerns regarding rising health care costs and provide actionable solutions stand to enhance employee retention, increase productivity, boost morale, and gain a competitive edge. In a landscape where health care costs are poised to rise for the foreseeable future, being a supportive and communicative employer can make a significant difference.

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