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  • Writer's pictureOtegrity HR

Embracing Generation Z: A Guide to Recruiting and Retaining the Next Workforce

The workforce is evolving, and a new generation is taking center stage. Generation Z, born between 1995 and 2010, is marching into workplaces across the globe, poised to bring its unique characteristics and aspirations to the professional world. These digital natives, distinct from their millennial predecessors, are set to challenge traditional business practices and usher in a new era of work. In this blog, we'll explore who Generation Z is, what values drive them, and what they seek in a job. Moreover, we'll delve into strategies for employers to recruit and retain this dynamic generation.

Generation Z: The Entrepreneurial Trailblazers

Generation Z is an ambitious bunch, with a staggering 55% expressing interest in starting their own companies, according to a Universum study. Their entrepreneurial spirit mirrors the rise of innovative startups like Facebook and Uber, which they grew up witnessing. This generation aspires to be its own boss, charting a course that's different from the traditional 9-to-5 office grind. Embracing and nurturing this entrepreneurial zeal can provide organizations with a competitive edge as Generation Z enters the workforce.

Why is it crucial for employers to understand and retain Generation Z talent? The numbers tell the story. Estimates suggest that by 2030, Generation Z could constitute more than half of the workforce, making it imperative to find ways to engage, inspire, and retain this unique demographic.

Who Are Generation Z?

Born in the late 1990s and early 2000s, Generation Z has surpassed millennials as the largest group in the global population. Bloomberg reports that they account for 32% of the population, making them the most ethnically diverse generation in history. Often dubbed "digital natives," they are known for their tech-savvy nature and their passion for social causes.

At the core of Generation Z's values is the "search for truth." This includes a strong emphasis on individuality, open dialogue, realistic expectations, and empathy towards diverse perspectives. Their values extend to activism on social issues, a thirst for independence, a preference for access over possession, and an unwavering belief in the power of technology to drive change.

What Gen Z Wants

Gen Zers place less emphasis on salary compared to other generations, but it remains a key factor in their job decisions. They are socially conscious and digitally savvy individuals who value honesty, transparency, mental health support, job flexibility, and meaningful connections with coworkers.

What Gen Z Values in a Job

Passionate about social causes, they may prioritize working for organizations that share their values over higher-paying positions. LinkedIn's Workforce Confidence Report reveals that 80% of Gen Zers want to work for an employer aligned with their interests and values. Career growth and internal support also top their list of priorities, making them more loyal to employers who offer developmental opportunities.

What Does Generation Z Look for in a Job?

For Generation Z, it's not just about a company's products or services; it's about ethics, practices, and social impact. Deloitte reports that a staggering 77% of Gen Z considers alignment with an organization's values important. To win over this generation, companies need to evaluate their practices to ensure they are not only good global citizens but also visible as such to potential employees.

Generation Z seeks work environments that offer:

  • Opportunities for professional development

  • Upward mobility

  • Flexible work arrangements

  • Independence

  • Comprehensive benefits

  • Community involvement

  • Advanced technology utilization

  • Contributions to broader social and environmental causes

These factors significantly influence their employment decisions. LinkedIn's data reveals that 92% of Generation Z would be influenced to join a company based on the technology offered, while 84% prioritize a healthy work-life balance.

Generation Z Job Statistics

As Generation Z enters the workforce, it's apparent that they share some traits with their millennial counterparts. A study by Robert Half Staffing found that 75% of employees aged 18-34 felt that job-hopping was beneficial to their careers. While it's too early to predict how frequently Generation Z will change jobs, creating work environments aligned with their values can prepare employers for this new generation's entry into the professional world.

The Disconnect and How Employers Can Help

Despite their many strengths, Gallup found that over half of Gen Z and younger millennials are disengaged at work. They often feel disconnected from their managers, coworkers, and employers, leading to workplace loneliness and stress. Employers can bridge this gap by proactively responding to Gen Z's wants and needs:

  • Prioritize mental health

  • Offer flexible work options

  • Provide career development opportunities

  • Commit to diversity, equity, and inclusion

  • Encourage connection among employees


Generation Z is here, and they're reshaping the workforce with their unique values and aspirations. Employers who successfully understand and support Gen Z's needs may gain a competitive advantage, improve employee engagement, and contribute to a more inclusive and productive work environment. As this generation continues to rise, businesses must adapt to their preferences and foster a workplace culture that aligns with their values. Embracing Generation Z is not just about staying ahead of the curve; it's about building a brighter future for the workforce.

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